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Franchise




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Partnership Models

The group role is to provide corporate, management and franchising services information on Cardinal Hotels & Resorts for clients and industry investors These service are Franchise Membership Services and Franchise services + Management and operating assistance

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Marketing & Sales

Through a franchise agreement, the hotel owner manages his own hotel (or through a third party management company), but benefits from the sales & marketing services from Cardinal Hotels & Resorts. The hotel benefits from the global marketing and communication campaigns made by Cardinal Hotels & Resorts.

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Professional Services

Cardinal professional services includes Project management, hotel management, consultancy, marketing services, sales support – GSA. These are coverred by management agreements and special agreements.

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Partnership Models


The group role is to provide corporate, management and franchising services information on Cardinal Hotels & Resorts for clients and industry investors “A partnership solution to maximize owners returns and realize their investment expectations” Cardinal hotels & resorts proposes 2 types of partnership models to hotels :


“A partnership solution to maximize owners returns and realize their investment expectations”


Cardinal hotels & resorts proposes 2 types of partnership models to hotels :



Franchise Aggrement

Franchise Membership Services

Management Aggrement

Franchise services + Management and operating assistance



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Cardinal Marketing

Benefits

Through a franchise agreement, the hotel owner manages his own hotel (or through a third party management company), but benefits from the following services from Cardinal Hotels & Resorts :



  • Brand
  • Information System
  • Sales & Marketing
  • Quality
  • Operations
  • Other Advantages

The hotel can use one of Cardinal Hotels & Resorts brand : hotel signalization, corporate and commercial brochures.

The hotel is part of the centralized reservation tools, GDS and booking engine and benefits from all distribution channels and information systems of the group.

The hotel benefits from the global marketing and communication campaigns made by Cardinal Hotels & Resorts.

We provide quality control of the hotel in order to ensure our brand standards respect, including mystery visit.

A dedicated regional director from Cardinal Hotels & Resorts is assigned to each hotel under a franchise agreement to support the operational team with management and operational issues on regular basis. In addition, hotel staff can benefit from our Training Programs

  • Short-term, renewable contracts
  • Reasonable initial membership fees
  • Low x royalty fees by per room calculation
  • Real time Sales & Marketing Fees / per room booked through our booking engines
  • No unreasonable brand standards
  • Energise your wallet and breathe life back into your property





Sales Representation Marketing & Reservation Services

Onwards Reservations Services through all hotels in the Cardinal Hotels & Resorts – Cross Selling


Own Booking Engine

Internet Reservations Can Be Attached to Hotel s Own Homepage or Website Loading of Confidential Rates to Maximise the Utilisation of Booking Sources


Own Booking Engine

CRS system is an on-line real-time reservation network which each hotel in the Cardinal Hotels & Resorts automatically becomes a member.





Cardinal Marketing, Sales and Reservation









Cardinal Hotels Professional Services



PROJECT MANAGEMENT

Coordination and implementation of technical and design activities during the development and pre- opening phases


MANAGEMENT

As hotel managers, Cardinal provides total technical and operational managerial expertise and complete marketing and sales programmes, from the development and pre-opening stages to full management and operation of individual properties.


CONSULTANCY

Cardinal provides complete technical, managerial, financial, marketing and public relations services to owners with or without entering into a long term management agreement.


MARKETING SERVICES

Planning, implementation and supervision of marketing activities, including reservations, public relations, advertising, collateral production and market research. Cardinal will recommend and establish the corporate identity for individual properties.


SALES SUPPORT – GSA

Planning, supervision and implementation of worldwide sales activities, such as appointing General Sales Agents, attending trade shows/conferences, recruiting staff and monitoring sales results






Cardinal worldwide

The professional services are covered by the following agreements



MANAGEMENT AGREEMENTS

Hotel Management
Independent F&B Outlets Management Marketing Services
Sales Support
Reservation Services
Sales Representation

SPECIAL AGREEMENTS

Human Resources / Recruitment Services
Outsourcing Personnel Services
Management Consulting

PRE-OPENING / TECHNICAL SERVICE AGREEMENTS

Project Management & Co-ordination between Owner and Builder Company
Marketing Services
Sales Support
Financial Services



CORPORATE SOCIAL RESPONSIBILITY

Cardinal Hotels & Resorts is committed to giving back to the environment through our dedicated Green Program. Each hotel in the Group has a responsibility to ensure that its operations take into account the actual and potential impact on the environment. Corporate Objectives: to improve energy, water and waste management. To educate and train staff to become more energy conscious and improve their awareness on their impact on the environment. To be a good green corporate citizen. Sustainability: it is important that the strategy is sustainable and is not only focused on short term achievements. The sustainability of the strategy will be ensured by ongoing measurement which would allow management to determine the level of efficiency which the program is aiming to achieve. Additionally, ongoing innovation is crucial to ensure that the strategy is adapted to any changing internal and external factors.



INNOVATION

We contribute our guests pleasant and comfortable stays to the innovation and technology the hotels provide with all properties now offering complimentary Wi-Fi to make connectivity easier than ever when travelling. Some hotels now offer voiceover internet technology reducing your international phone bill to avoid excess overseas roaming charges. Additionally, most hotels feature personalised welcome messages on the TV for your arrival making you feel right at home as you check into your room. As a group we offer mobile web booking making it that much easier to book your hotel room or apartment on the go. A few properties offer cloud printing and wireless printing in the Business Services area of the hotel and mirror TV’s operate in hotel elevators keeping you updated with the latest in news in your travels for your enjoyment and entertainment.



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